There’s a whole range of video-centric apps and programs that can do everything from adding readymade special effects to your footage to layering multiple filters on top of each other. Which apps allow you to add filters to video? Sticking to one filter or a family of filters for your content can even give your overall output a visual cohesion that may help build your brand.
Depending on what software you’re using, you can simply drag and drop different filters onto your footage until you achieve the desired look. Branding and presentation: Video filters can come in handy if you’re not a seasoned video editor with the tools or skills required to make your footage look professionally done.For example, adding more contrast might make a video feel more dramatic, while amping up the color saturation can make the action appear euphoric or even fantastical. Tone and mood: When you add filters to your videos, you can alter the tone of the image or the emotions evoked.For example, if you shot a video of the sun setting, but the colors don’t quite capture the way you remember it, a high-saturation video filter can deepen the colors to make the sunset appear even more brilliant. Color correction: Video filters can quickly correct color imbalances in your video, or apply consistent color throughout a video.Here are a few reasons why you might want to put filters on your next video. Video filtering is one of the most useful editing tools at your disposal.
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